How to Write a Press Release

To begin with, you may be asking yourself, “What is a press release?”  Well, according to, pressrelease365, ” A press release is a news article written by an individual, company, government agency, or non-profit organization whose purpose is to announce information to members of the media and general public.”

Therefore, here are some tips and advice on how to write a press release:

I. Write the body of the article: the press release body should be written in a manner that informs people and does not try to sell them something. A story written like an advertisement is usually ineffective. A very easy way to start off is by summarizing the entire release in an opening 3-4 sentence paragraph. Once you have an opening paragraph, create a separate paragraph for the following questions, “who?”, “what?”, “when”, “where”, “why”, and “how”. Be sure to include quotes from people involved in the story. Quoting a person by name helps readers understand and remember the information more clearly. Always take advantage of the ability to add hyperlinks in your story. When adding links, be sure to select important keywords for optimal search engine optimization (SEO). Keep the total length of the body under 500 words, but at least 100. 

II. About the company: after the body of the release, include a one paragraph statement containing information about the company. This paragraph is typically taken from marketing materials within your organization. The information should include company history, background, industry, and location. A short discussion of your products and services is allowed. If your company is not a household name, providing company background information helps journalists remember who you are. 

III. Provide media contact information: In order for members of the media to contact you for an interview, or to quote your story, you must provide contact information such as company name, phone, and email address (at the minimum). Most people are reluctant to give out their email addresses. In response, Press Release 365 developed an advanced text-encoding process to block automated spam bots from downloading our customer’s email addresses. Additional contact information includes address, city, state, zipcode, and official company name (not simply Doing-business-as name). 

IV. Optimize the title/headline: the title (sometimes called the headline) of the press release grabs the reader’s attention and is the most important search engine optimization factor. Place the most important keywords toward the beginning. Important keywords include company name, city of release, type of product, industry name, person’s name, or some sought-after keyword. The title should not contain more than 75 characters. The title should not be written in all-caps either, but rather capitalize the first letter of each word. Despite the effort to grab attention, be sure to only include facts. A professional release will never place a rumor or outlandish statement in the title. Such releases are easy to spot and the company usually placed on a blacklist by journalists and news editors.

For more reference points here are a few links that can be helpful when writing a press release:

BusinessWire: http://www.businesswire.com/portal/site/home/how-to-write-press-release/

PRLOG: http://www.prlog.org/tips/1016-how-to-write-a-press-release.html

pressrelease365: http://www.pressrelease365.com/how-to-write-a-press-release.htm

PRWeb: http://service.prweb.com/learning/article/how-to-write-a-successful-news-release/

About marialvenegas

I am a recent graduate from CSU East Bay! I earned a B.A. in Communications with an emphasis in Professional, Public, and Organizational Communication. I am an outgoing person who likes to meet new people. I enjoy writing research papers about different areas of communication. I love to dance, be with family and friends, and enjoy the good things in life. Feel free to ask me any questions about me or my blog! You are in for a ride...Enjoy!

Posted on July 1, 2012, in Public Relations, Relaciones públicas and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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