PR Firms Are Making a Pitch for Latino Market
After years of ignoring the Latino market, the nation’s top public relations agencies are creating focused practices and urging corporate clients to carve out bigger marketing budgets for the sector.
Burson-Marsteller is the latest giant to join top agencies such as Weber Shandwick, Fleishman-Hillard Inc., Hill & Knowlton Inc., Edelman Public Relations Worldwide, Ketchum and Golin/Harris International in creating Latino market practices to generate more money from the more than 35 million Latinos in the United States.
Quite interesting, don’t you think? Please, tell me, what are your thoughts?
Posted on June 27, 2012, in Public Relations and tagged Edelman Public Relations Worldwide, Fleishman-Hillard Inc., Hill & Knowlton Inc., Ketchum and Golin/Harris, Latino market, Public Relations, United States, Weber Shandwick. Bookmark the permalink. Leave a comment.