PR Firms Are Making a Pitch for Latino Market

After years of ignoring the Latino market, the nation’s top public relations agencies are creating focused practices and urging corporate clients to carve out bigger marketing budgets for the sector.

Burson-Marsteller is the latest giant to join top agencies such as Weber Shandwick, Fleishman-Hillard Inc., Hill & Knowlton Inc., Edelman Public Relations Worldwide, Ketchum and Golin/Harris International in creating Latino market practices to generate more money from the more than 35 million Latinos in the United States.

http://articles.latimes.com/2002/jun/10/business/fi-latinpr10

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Quite interesting, don’t you think?  Please, tell me, what are your thoughts?

About marialvenegas

I am a recent graduate from CSU East Bay! I earned a B.A. in Communications with an emphasis in Professional, Public, and Organizational Communication. I am an outgoing person who likes to meet new people. I enjoy writing research papers about different areas of communication. I love to dance, be with family and friends, and enjoy the good things in life. Feel free to ask me any questions about me or my blog! You are in for a ride...Enjoy!

Posted on June 27, 2012, in Public Relations and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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